Baldwin is an MBA graduate from the University of Cape Town Graduate School of Business with extensive pan-African business experience. He commenced his professional career with PricewaterhouseCoopers Chartered Accountants (Zimbabwe) where he trained and qualified to be a Chartered Accountant. Prior to his appointment as Group Finance Director of Simbisa Brands Limited, Baldwin held various senior roles within the Ecobank Group, a pan-African financial institution.

These included Chief Finance Officer for Ecobank Zimbabwe, Regional Business Manager for Ecobank Southern Africa, Regional Chief Finance Officer for Ecobank East Africa and Senior Manager within Ecobank Zimbabwe’s Corporate and Investment Banking business. Baldwin was also instrumental in Ecobank’s expansion into Mozambique where he subsequently served as a non-executive Board member.